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	<title>Comments on: Assumptions Should NOT Be Made!</title>
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	<link>http://www.allmyfaves.com/blog/weekly-faves/assumptions-should-not-be-made/</link>
	<description>The Creme de La Creme of the Internet.</description>
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		<title>By: Recent Links Tagged With "faves" - JabberTags</title>
		<link>http://www.allmyfaves.com/blog/weekly-faves/assumptions-should-not-be-made/comment-page-1/#comment-3880</link>
		<dc:creator>Recent Links Tagged With "faves" - JabberTags</dc:creator>
		<pubDate>Fri, 12 Dec 2008 09:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.allmyfaves.com/blog/?p=679#comment-3880</guid>
		<description>[...] public links &gt;&gt; faves   Reality Talk Saved by nwagner on Mon 01-12-2008   Assumptions Should NOT Be Made! Saved by AndrewJosefchak on Fri 21-11-2008   New Pretties! Saved by FredIde on Fri 21-11-2008   get [...]</description>
		<content:encoded><![CDATA[<p>[...] public links &gt;&gt; faves   Reality Talk Saved by nwagner on Mon 01-12-2008   Assumptions Should NOT Be Made! Saved by AndrewJosefchak on Fri 21-11-2008   New Pretties! Saved by FredIde on Fri 21-11-2008   get [...]</p>
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		<title>By: Shachar Pesis</title>
		<link>http://www.allmyfaves.com/blog/weekly-faves/assumptions-should-not-be-made/comment-page-1/#comment-3648</link>
		<dc:creator>Shachar Pesis</dc:creator>
		<pubDate>Tue, 12 Aug 2008 18:48:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.allmyfaves.com/blog/?p=679#comment-3648</guid>
		<description>Thank you for the thorough response.</description>
		<content:encoded><![CDATA[<p>Thank you for the thorough response.</p>
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		<title>By: Jake Whitcomb</title>
		<link>http://www.allmyfaves.com/blog/weekly-faves/assumptions-should-not-be-made/comment-page-1/#comment-3647</link>
		<dc:creator>Jake Whitcomb</dc:creator>
		<pubDate>Tue, 12 Aug 2008 14:12:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.allmyfaves.com/blog/?p=679#comment-3647</guid>
		<description>Re: Brighter Planet

Thanks for fav&#039;ing us, Shachar! I work for Brighter Planet and am happy to help dig into the process of how cardholders help fund renewable energy projects...

As you observe, &quot;$1,000 spent in purchases with the card earns 1,000 EarthSmart points that will fund an estimated 1 ton of carbon offsets.&quot; Well, these points get redeemed with Brighter Planet every time you spend, and by the time you reach 1,000 EarthSmart Points, you will have funded $12 of offsets (our current market rate for 1 ton CO2 offset is $12) from projects in our current portfolio (brighterplanet.com/projects). We cut out the redemption process to make things more straight-forward: no unredeemed points are lost; projects get funding sooner; and cardholders can leave it up to us, NativeEnergy, and our Project Selection Committee to find the best renewable energy projects to add to the hopper.

Plus, as you point out, an additional 1/2 ton of CO2 is offset through 2008 for each 1,000 points, complements of Bank of America. So, this year, $1,000 spent on the card = $18 of offsets total--1.5 tons CO2 prevented from reaching our skies.

As for choosing a card, we don’t give out a whopping 5% cash-back, but the rewards to the environment are unmatched. It’s a good step for meaningful climate action. Hope this is of help!

-Jake Whitcomb (brighterplanet.com)</description>
		<content:encoded><![CDATA[<p>Re: Brighter Planet</p>
<p>Thanks for fav&#8217;ing us, Shachar! I work for Brighter Planet and am happy to help dig into the process of how cardholders help fund renewable energy projects&#8230;</p>
<p>As you observe, &#8220;$1,000 spent in purchases with the card earns 1,000 EarthSmart points that will fund an estimated 1 ton of carbon offsets.&#8221; Well, these points get redeemed with Brighter Planet every time you spend, and by the time you reach 1,000 EarthSmart Points, you will have funded $12 of offsets (our current market rate for 1 ton CO2 offset is $12) from projects in our current portfolio (brighterplanet.com/projects). We cut out the redemption process to make things more straight-forward: no unredeemed points are lost; projects get funding sooner; and cardholders can leave it up to us, NativeEnergy, and our Project Selection Committee to find the best renewable energy projects to add to the hopper.</p>
<p>Plus, as you point out, an additional 1/2 ton of CO2 is offset through 2008 for each 1,000 points, complements of Bank of America. So, this year, $1,000 spent on the card = $18 of offsets total&#8211;1.5 tons CO2 prevented from reaching our skies.</p>
<p>As for choosing a card, we don’t give out a whopping 5% cash-back, but the rewards to the environment are unmatched. It’s a good step for meaningful climate action. Hope this is of help!</p>
<p>-Jake Whitcomb (brighterplanet.com)</p>
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